Start collecting your emails - FREE customizable poster for your next market day.

Written By Monica Hoffman

FREEBIE ALERT!!!

I love markets—so, so, so much. I truly believe they’re the heartbeat of our community. Markets bring people together and give us access to the kind of food and products I think we should be consuming, buying, and prioritizing as a community. And let’s be honest—there’s always a product I want to buy but don’t. Sometimes because I don’t need it quite yet… or I’ve already hit my spending limit for the day!

While many market vendors have QR codes linking to their Instagram accounts, very few proactively promote their mailing list. But an email list is your SURE way to:

  • Stay in touch regularly

  • Keep top of mind

  • Secure the sale when the time is right

  • FYI did you know consumers who are on the email list spend over 138% more than standard customers?

The biggest hurdles I see for local market vendors are:

  • The tech set up (because you know… you’re busy!)

  • Thinking you don’t have much to say

  • Worrying about annoying customers with too many emails

  • Not knowing how to get people on the list

  • Not believing people actually want to hear from you

Trust me. WE DO.

If email marketing feels overwhelming, I urge you to prioritise it as a key marketing foundation. Here are some quick tips to help you keep it simple:

  • Focus on just 2–3 short topics per email

  • A behind-the-scenes moment (pic from a market, work in progress etc)

  • An interesting fact about one off your products

  • A product feature (with a link to buy or details on where to find it)

  • Ditch snazzy subject lines and keep it simple “this weeks news from ******” is totally suffice 

Grow your list by promoting it at your market stall. If someone’s showing interest, simply ask if they’d like to join your mailing list and have it promoted on a simple poster with QR code.

🎁 Grab my FREE Canva Poster Template!
Want to collect emails at your next market?
Pop your email in below and I’ll send the link straight to your inbox!

What you’ll get:

  • Instant access!

  • Quick video to show you how to use it

  • 9 unique posters - simply change the brand colours and QR code.

  • ChatGBT prompt to customize your headline (optional!)

*You need to have a CANVA account to upload the template into. Don’t know what Canva is? Get in contact with me above and i’ll give you a FREE tour!

Monica Hoffman
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