If you’re running a business and feeling overwhelmed by marketing, I want you to know: it’s totally understandable.

You need a little clarity and someone who can be right beside you to get you moving in the right direction.

I’m Monica!

My history is a little - non traditional! I studied television, theatre and radio and fell in love with the stage. Whilst i gave acting a go .. my real passion was back stage. Working as a stage manager I loved being the glue that kept everything together. My first corporate role was at a magazine distributor in Auckland NZ circa 2001 (pre 9/11) -i’m old ;(

I worked on titles like Vogue, New Scientist, Rolling Stone. And yep, I got to have fancy meetings, launch parties and organize publicity for editors. But there’s not much $$ is magazines - especially retail sales. So there was hardly any marketing budget. So, as the sole marketer for these titles - I made friends with nearly every radio DJ and b-grade television presenter across New Zealand and quickly learned how to make the most of every possible connection! I also got my own magazine review on a popular radio station and I soon became a bit of a hot commodity with publishers needing any kind of publicity they could get!

I also got experience in every facet of traditional below the line marketing and in store promotions and loved every minute of it.

From there, I went on to Saatchi & Saatchi New Zealand (and then other top-tired agencies) where I managed multi-million-dollar campaigns across AUST and NZ for brands like Telecom, Yalumba Wines, and TVNZ. I managed the advertising campaigns for shows like Desperate Housewives, Dancing With The stars and even won a CANNES bronze for an Ugly Betty Campaign. I helped to launch 3G and used to do monthly international reports to the directors and strategist of both agency and client side. I also worked closely with strategists and grew an absolute love for the key custom insight. I also went to Auckland University and did a brand strategy certificate at a post grad level.

This is where I learnt about the importance of connecting with your customer, the brands story and building a brand that is reflected across every single touch point. Whether is was a massive television campaign, a billboard, magazine ad or radio ad, or below the line marketing like digital, emails, events or the in store brochure. Every single customer touchpoint was (and is) an opportunity to reflect your brand and create a moment with the customer.

And that’s what I bring to every client I work with now.

I took 10 years of work to be a stay at home mum and started my own business 4 years ago to help small business owners like you, get clear on their brand, messaging and promotions.

I want to help you stop spinning, get clear and build a brand you love!

Click to get in contact today!

Client testimonials

  • E-J Walker, TipToe Music, GTA, Ontario

    “

    "Working with Monica has been a breath of fresh air. She has helped me define my customer, overall brand and marketing goals, and identify areas to grow and focus on. She has continually challenged me to re-think what I thought my brand stood for and has helped me to develop a new and interesting plan which will help me be consistent and help the business grow. I look forward to a continuing partnership".

    ”

  • David Dwyer, Dangerous Kitchen, Takaka, NZ

    “

    I'm doing the brand workshop with Monica and it's awesome. We've had our business for over a decade and I wish we had done it sooner, Monica is a natural at figuring out what's worth putting energy towards and we always finish the sessions really inspired about our business and with practical steps for not only marketing but fostering the culture we love

    ”

  • Aline McCarthy, Wellness Witches, Sydney Australia

    “

    Working with Monica on my brand and my brand story was a fun and extremely helpful experience! I now have total clarity on who my ideal client is, what she needs and wants and what my brand values are. I have never had such a detailed workshop with so much professional feedback and Monica took it to the next level. I can now use this for my social media strategy, Facebook ad creation and all content creation. Loved every aspect of it and Monica is so fun to work with.

    ”

  • Dale Egan, Chief Lantern Designer, Lantern Cozies, Oakville, Canada

    “

    We (Lantern Cozies) engaged a branding exercise with Monica and just in time. We had just pivoted our business to a wholesale model and entered the world of trade shows and so the timing was key. Monica's process is very interactive with her clients (us) and she spends a great deal of time teasing out details. I still smile when I remember the eureka moment when she landed on the crux of what sets our product apart. I continue to return to the brand voice Monica created. That doesn't mean creating brand collateral is any easier but that sense of clarity does inform the many, oh so many, aspects of building out this business. Further, I feel I can continue to lean on Monica when I need to. She is a tremendous resource and will continue to be so as my business grows.

    ”

  • Ashley Gilbert, KEEP IT UP TUTORING, Minessota, USA

    “

    Working with Monica was amazing! I signed up for a mini session expecting to get a little guidance and a few ideas for how to move forward with my marketing. I am so pleased to report that the service I received was way better than expected. Monica was so supportive and went above and beyond. I wanted to get professional help with weeding through all of the generic advice I’ve heard about marketing on social media. After working with Monica, I can safely say that I have a total plan for marketing my business including email newsletters, social media posting, speaking to my customers in my marketing, lives, and even my branding. After the two week period of Voxer support passed I decided to sign up for a 3 month package to continue with her! I highly recommend working with Monica if you are a small business owner who needs personalized direction and inspiration!

    “

  • Frank Fuda, Owner, ASSURED BUILDING MAINTENANCE, GTA, Canada

    “

    I was tired of dealing with other freelancers and larger companies that promised everything under the sun for one monthly price. Things would start off ok, but never gained traction to get the proper return on investment for us. We tried to explain how we were different and how we operated in the commercial cleaning space, but realized either because of lack of proper questions to truly understand us and our brand, as well as them guessing on a lot of stuff, we knew we had to find someone else, and stop wasting our time and money. Although we have only briefly started working with Monica, over the last three months, I can tell that she really cares. Monica takes the time to ask the questions that really matter and she takes the time to meticulously lay out a plan for success. I understand that working towards brand and ad success is a constant work in progress, but I can slowly start to see the roadmap as to where she wants to take our overall ad and brand strategy.

    “

  • Olivia Glauberzon, AFTER 9, Canada

    “

    “Monica is one of the most integral marketing partners I’ve worked with, always putting what the business needs first, ahead of everything else. I’ve come back to her for planning time and time again, as she really understands how the pieces of a marketing plan come together and is able to refine strategy in a way that generates results. Never hesitate to hire Monica, she goes above and beyond, and her work generates ROI. It is never an expense.

    “

“If you can’t explain it to a six-year-old, you don’t understand it yourself.”

– Albert Einstein

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