I help relationship-driven business owners turn inconsistent marketing into a clear, connected growth strategy.

My vision:

  • Make thoughtful, strategic marketing feel human again.

  • Help small business owners grow sustainably by aligning how they show up, communicate, and sell - so marketing supports their brand instead of draining it.

  • I believe marketing works best when it deepens trust, not pressure…

I draw on 15+ years of experience in brand and marketing strategy to simplify the noise and identify what actually matters.

My approach combines big-picture thinking with practical next steps, so clients not only see the strategy - they can act on it.

  • I spot the real gaps in a customer journey - not just the symptoms.

  • I simplify marketing so it finally feels doable.

  • I helps founders talk about their work in a way that connects and converts.

  • I aim to bring clarity, empathy, and accountability - not overwhelm.

I started my marketing career in March - 2001.

As a brand agency Account Director, I worked at some of the largest agencies and with major brands across New Zealand and Australia. I gained strategic experience across industries - from telecoms and TV networks to newspapers, Yalumba Wines, women’s wear, and national car maintenance franchises. I helped launch the Dancing With The Stars campaign in NZ, and a career highlight was winning the Australasia Saatchi & Saatchi “Nothing Is Impossible” award. I thrived in this agency world and discovered my passion of branding and building solid client and creative relationships,

On top of managing multi-million dollar campaigns - I worked closely alongside our strategy and planning department I was able to support many strategy planning projects for businesses across NZ and Australia.

After 11 years I left agency life to become a full time mum and had three gorgeous girls - four years ago, I returned to work, building a business where I can bring my big picture thinking into any sized project.

I love to cook from scratch, go camping, hang out with my family and friend , and camp - the beach and my morning coffee is my happy place. I’d love to chat!

  • E-J Walker, TipToe Music, GTA, Ontario

    "Working with Monica has been a breath of fresh air. She has helped me define my customer, overall brand and marketing goals, and identify areas to grow and focus on. She has continually challenged me to re-think what I thought my brand stood for and has helped me to develop a new and interesting plan which will help me be consistent and help the business grow. I look forward to a continuing partnership".

  • Kim Vargo, Systems Strategist

    Working with Monica was such a grounding experience. She is incredibly kind, patient, and genuinely invested in her clients. The brand story workshop helped me clearly identify my ideal customer, articulate my story, and even land on a business name that truly fits. I walked away feeling confident, supported, and excited about my brand in a way I hadn’t before.

  • David Dwyer, Dangerous Kitchen, Takaka, NZ

    I'm doing the brand workshop with Monica and it's awesome. We've had our business for over a decade and I wish we had done it sooner, Monica is a natural at figuring out what's worth putting energy towards and we always finish the sessions really inspired about our business and with practical steps for not only marketing but fostering the culture we love

  • Margot Daley, Photographer, Toronto

    I refreshed my website with a template, and it looked good visually, but didn't explain how I was different from every other photographer. My messaging was so generic. Monica helped me nail my uniqueness, my ideal client and speak directly to her in my copy. She pointed me to others who helped with the web design work on my new copy. I went from hardly any inquiries to one of my busiest months with bookings.

  • Aline McCarthy, Wellness Witches, Sydney Australia

    Working with Monica on my brand and my brand story was a fun and extremely helpful experience! I now have total clarity on who my ideal client is, what she needs and wants and what my brand values are. I have never had such a detailed workshop with so much professional feedback and Monica took it to the next level. I can now use this for my social media strategy, Facebook ad creation and all content creation. Loved every aspect of it and Monica is so fun to work with.

  • Dale Egan, Chief Lantern Designer, Lantern Cozies, Oakville, Canada

    We (Lantern Cozies) engaged a branding exercise with Monica and just in time. We had just pivoted our business to a wholesale model and entered the world of trade shows and so the timing was key. Monica's process is very interactive with her clients (us) and she spends a great deal of time teasing out details. I still smile when I remember the eureka moment when she landed on the crux of what sets our product apart. I continue to return to the brand voice Monica created. That doesn't mean creating brand collateral is any easier but that sense of clarity does inform the many, oh so many, aspects of building out this business. Further, I feel I can continue to lean on Monica when I need to. She is a tremendous resource and will continue to be so as my business grows.

  • Ashley Gilbert, KEEP IT UP TUTORING, Minessota, USA

    Working with Monica was amazing! I signed up for a mini session expecting to get a little guidance and a few ideas for how to move forward with my marketing. I am so pleased to report that the service I received was way better than expected. Monica was so supportive and went above and beyond. I wanted to get professional help with weeding through all of the generic advice I’ve heard about marketing on social media. After working with Monica, I can safely say that I have a total plan for marketing my business including email newsletters, social media posting, speaking to my customers in my marketing, lives, and even my branding. After the two week period of Voxer support passed I decided to sign up for a 3 month package to continue with her! I highly recommend working with Monica if you are a small business owner who needs personalized direction and inspiration!

  • Frank Fuda, Owner, ASSURED BUILDING MAINTENANCE, GTA, Canada

    I was tired of dealing with other freelancers and larger companies that promised everything under the sun for one monthly price. Things would start off ok, but never gained traction to get the proper return on investment for us. We tried to explain how we were different and how we operated in the commercial cleaning space, but realized either because of lack of proper questions to truly understand us and our brand, as well as them guessing on a lot of stuff, we knew we had to find someone else, and stop wasting our time and money. Although we have only briefly started working with Monica, over the last three months, I can tell that she really cares. Monica takes the time to ask the questions that really matter and she takes the time to meticulously lay out a plan for success. I understand that working towards brand and ad success is a constant work in progress, but I can slowly start to see the roadmap as to where she wants to take our overall ad and brand strategy.

  • Olivia Glauberzon, AFTER 9, Canada

    “Monica is one of the most integral marketing partners I’ve worked with, always putting what the business needs first, ahead of everything else. I’ve come back to her for planning time and time again, as she really understands how the pieces of a marketing plan come together and is able to refine strategy in a way that generates results. Never hesitate to hire Monica, she goes above and beyond, and her work generates ROI. It is never an expense.

I’d love to connect!