Spanning 25 years, three countries, the very first interactive digital campaign in Australasia, a CANNES Award and and working on some of the biggest brands you know and love.
I led multi-million dollar campaigns across TV, outdoor, billboards, print, radio, direct marketing, B2B and digital across industries including retail, education, telco, insurance, FMCG, and media.
I bring that big-brand thinking to local small businesses — the heartbeat of our communities — offering grounded, tailored 1:1 marketing support that actually makes sense.
Past and present clients
The Rhythm Tree
Client: May 2024 - June 2025
The team: Monica Hoffman (marketing strategy & support), Sam Ambassi (designer), Dave Tatchell (brand design), Julia Spencer (brand Copy)
Social media support (content creation & management)
Re-brand
Strategy refinement - brand story & values
Messaging strategies
Copywriting
15th birthday support - brainstorming, materials and PR
Collateral design - messaging and design: osters, banners, postcards
Words from The Rhythm Tree
“I just wanted to send a big, heartfelt thank you for everything you’ve done for The Rhythm Tree this past year.
From helping us refine our branding and values to transforming our socials into a vibrant, welcoming space—you’ve brought so much to the table. Before you came on board, our Instagram had just a handful of outdated posts, and now it’s a beautiful, engaging feed that truly reflects who we are and what we offer. It’s made such a difference in how we connect with families.
Most of all, thank you for being so real, so easy to work with, and just a genuinely lovely human. I’ve loved working with you and will absolutely miss having you as part of the team” - Gillian, Owner, The Rhythm Tree
More case studies and examples are on their way!
Clients I have worked with:
TipToe Music, Clarkson Sports & Physio, Keep It Up Tutoring, Lantern Cozies, After 9, Assured Building Maintenance, Perfect Pets (ethical pet directory), Dangerous Kitchen, Sonia Illner Art, Liams Mission and more.