Client Work
Margot Daley Photography
Local Business Marketing Package: June/ July 2025
Work completed: Brand workshop, website, brand design, Google Business Profile.
The brief: Margot had just updated her website with new templates, but instead of a fresh start she hit a wall - her traffic dropped to zero and her leads had dried up. For the first time, she wasn’t getting inquiries, and her confidence was taking a hit.
The team: Monica Hoffman (marketing strategy), Sam Ambassi (brand design).
What we did: We started by tracking down the nasty tech gremlin. These glitches can happen when you switch sites and a few basics get missed. I called in some tech help, and within 48 hours her site traffic was back - phew!
We then shifted focus to her brand. We ran a mini brand workshop, first digging into her ideal client persona, her history, purpose, positioning, and brand personality. Based on all of the above we confirmed her ideal client wasn’t just solopreneurs aged 45+ but:
Women business owners who don’t love the spotlight - but are ready to show up and stand out.
From there, we honed a clear positioning statement and refined her homepage copy, pulling through the gems from our workshop so her story became sharper, more specific, and more strategic.
“I help women feel seen, celebrated, and comfortable in front of the camera - even if they are dreading it”
Once the brand foundations were in place, I brought in my designer. Together we introduced fresh brand colours and fonts, gave her site a light refresh, and most importantly, wove in her brand language and positioning.
It was such a delight working with Margot and I am beyond thrilled that she is having such fantastic results!
Words from The Rhythm Tree
“I just wanted to send a big, heartfelt thank you for everything you’ve done for The Rhythm Tree this past year.
From helping us refine our branding and values to transforming our socials into a vibrant, welcoming space—you’ve brought so much to the table. Before you came on board, our Instagram had just a handful of outdated posts, and now it’s a beautiful, engaging feed that truly reflects who we are and what we offer. It’s made such a difference in how we connect with families.
Most of all, thank you for being so real, so easy to work with, and just a genuinely lovely human. I’ve loved working with you and will absolutely miss having you as part of the team” - Gillian, Owner, The Rhythm Tree
Words from Margot
“I refreshed my website with a template, and it looked good visually, but didn't explain how I was different from every other photographer. My messaging was so generic. Monica helped me nail my uniqueness, my ideal client and speak directly to her in my copy. She pointed me to others who helped with the web design work on my new copy. I went from hardly any inquiries to one of my busiest months with bookings”
More case studies and examples are on their way!
Clients I have worked with:
TipToe Music, Clarkson Sports & Physio, Keep It Up Tutoring, Lantern Cozies, After 9, Assured Building Maintenance, Perfect Pets (ethical pet directory), Dangerous Kitchen, Sonia Illner Art, Liams Mission and more.