Frequently Asked Questions
What kind of businesses do you work with?
I work with real-world small businesses — the kind that serve families, communities, and local neighbourhoods. Think health clinics, tutors, music schools, boutique grocers, makers (market vendors) and service providers. My clients tend to be mostly off-line but a little bit online too! Whilst I am based here in Milton, GTA my clients have reached into America and all the way over in Melbourne, Australia! My clients are passionate about what they do, want to do things ethically and we always have a good time.
What services do you offer?
I help you lay the right marketing foundations, create a clear plan, and do the right work at the right time. That might include brand strategy, messaging, social media planning, local SEO, Google Ads, website guidance, or content ideas. I have a team of trusted people on hand OR I point you in the right direction of a trusted person to get you the right help.
Why are you SO focussed on strategy?
Because tactics without strategy waste your time and money.
You can post every day, run Google Ads, build a shiny new website or get a brand new logo - but if you’re not clear on who you’re speaking to, what you’re offering, and why it matters, none of it will stick.
Strategy also gives you focus. It makes sure every dollar and every hour is actually working for your business. That’s why I always start with strategy — so the rest of your marketing isn’t just spaghetti throwing.
Do you have a course I can join or purchase?
No, I work 1:1. And that’s really important because your needs are so unique to you- I can’t fit you into a box.
However, I do have a lot of free resources you can utilize. Get in contact with me and i’ll happily send what resources I have. Be sure to join my newsletter for my go-to strategy get started questions!
Do you offer one-off sessions or long-term packages?
Both. You can book a 1-hour clarity session if you’re feeling stuck, or we can work together over a few months to get your marketing sorted properly. Every business is so unique, I have incredibly flexible packages because I want to meet you where you are at.
Can you manage my social media?
Not in the day-to-day posting sense. But I can create a custom strategy, build a content plan, and give you templates, ideas and training to make things easier (or work with you or your SMM to get it sorted).
What makes you different from other marketing consultants?
I bring over 14 years of big-brand experience, but I speak small business. I’ve been in the trenches — I’m a mum of three, I’ve worked agency-side, and now I help good people do smart marketing without the fluff. Unlike most digital marketers, I have experience across all marketing - television campaigns, billboard, publicity, event management and now digital marketing.
What’s your process?
First, we get clear on your audience, your brand story, and what’s really holding your marketing back. Then we map out a doable plan — focused on the right channels for your business.
Do you work with charities?
Yes! But I do not offer Google Ads to charities. (I can point you in the right direction!)
How do I get started?
Start by booking a free 30-minute coffee chat. We’ll talk through where you’re at and whether we’re the right fit.