From providing marketing support for magazines like Vogue, New Scientist, and Donna Hay, to working in top-tier agencies like SAATCHI & SAATCHI, to becoming a stay-at-home mum, and now 1:1 marketing strategist for local small business — it’s been a journey that’s shaped how I work and who I work with.

Spanning 25 years, three countries, the very first interactive digital campaign in Australasia, a CANNES Award and and some of the biggest brands you know and love.

As an Account Director, I led multi-million dollar campaigns across TV, outdoor, billboards, print, radio, direct marketing, B2B and digital across industries including retail, education, telco, insurance, FMCG, and media.

I bring that big-brand thinking to local small businesses — the heartbeat of our communities — offering grounded, tailored marketing support that actually makes sense.

For the past 3 years, I’ve been drawing on my agency experience to provide 1:1 support to local based businesses.

I love to connect the dots — between your brand, your goals, and the people you're trying to reach.

THE WORK

The Rhythm Tree, Melbourne, Australia

Focus: social media

The word: branding, social media and a huge big 15th birthday cleebration which included: signage, planning, press release.

We worked with: a copywriter to tweak her brand values, my brand designer.