Hello!
I’m Monica - a marketing strategist for community-focused businesses who want their marketing to feel clear, doable, and actually work.
Whether you need a plan, or help pulling all the pieces together, I’ll meet you where you’re at and we’ll build from there. You will absolutely love the feeling of being un-stuck!
Who I Work With
I’m based in Milton, Ontario although my clients are worldwide! I love working with local businesses who care about making a difference to little lives, their families and the communities they live in.
My clients are the kind of people who pour their hearts into what they do. They’re values-led, big-hearted, and very very invested in doing things the right way. Whether it’s a music class, health clinic, school, product, sustainable grocery store, or family-run farm, they all have one thing in common: they care about the people they serve and the world we live in.
If you believe in showing up with integrity, serving your community, and making marketing feel more human - I am absolutely the marketing help you need!
Real world business are SICK of the confusion from all the contradicting marketing advice.
You’re double guessing every marketing move …….
Randomly posting on social media but don’t even see the point.
You know you need to have an email list but it just feel too hard.
You’ve thrown some money at ads which was a big fat waste of time.
You’re tired of the advice out there that is built for online giants, not a businesses like yours.
You want clarity, focus, and support that actually fits your business - and your life.
No more guesswork.
If marketing has felt like a guessing game, you’re not alone. My clients come to me tired of wasting time, unsure what to focus on, and frustrated by advice that doesn’t fit real-world businesses.
I change that.
"No more wasted time. No more guesswork." - Frank Fuda, Assured Building Maintenance
I get back to the foundations! When you have a tailored strategy and a plan (based on your unique business goals and industry) then you’ll stop spinning in circles. I provide structure that actually gets results - not just ideas that fizzle out.
I listen and tailor my approach, with no cookie-cutter packages in sight. Together, we simplify decision-making, remove the guesswork, and get clear on your goals, your voice, and what actually moves the needle.
“Monica takes the time to ask the questions that really matter and meticulously lays out a plan for success.”
— Frank Fuda, Assured Building Maintenance, GTA
You’ll leave with a plan, practical tools, and the confidence to show up in a way that feels good — and actually works.
“Working with Monica has been a breath of fresh air… she’s helped me refine my brand and build a new plan for growth.”
— E-J Walker, TipToe Music, GTA
Along the way, you’ll feel supported — with thoughtful guidance, clear next steps, and honest advice (plus a few voice notes and how-to videos when you need them). I’m also happy to connect you with trusted creatives and collaborators, and help you build momentum that lasts.
“You’ve helped us build a beautiful, cohesive look and feel across everything we do — and gone above and beyond with such care and dedication.”
— Gillian, The Rhythm Tree, Melbourne
“I’ve come back to Monica for planning time and time again — she always puts the business first and delivers strategy that actually generates ROI.”
— Olivia Glauberzon, After9 Athleisurewear, Toronto.
How to work with me
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Get Direction
Book a 90 minute strategy session which includes 1 week “voxer” follow up. We’ll tackle what’s making you feel lost and you’ll walk away less confused and with clarity.
$500 +hst
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Tailored marketing strategy & Roadmap for local business
I help you build a clear, doable marketing plan grounded in your goals, capacity, and customer. Together, we’ll review what’s working (and what’s not), define your brand foundations, and map out practical next steps that make sense in the real world.
No fluff. Just clarity, confidence, and a roadmap that works for you.
We’ll audit your website, SEO, social. emails and all printed material
4 week process.
From $2449 +hst
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Executive Marketer In Your Pocket
I offer ongoing support through retainer packages that include strategy and marketing — done with you or for you. We always begin by laying strategic foundations, tailored to your unique business story and goals.
Google Ads| Social Support| Emai lMarketing
Packages vary. Start from $1500 + hst p/month
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Agency Level Brand Strategy Workshop
A strong brand story isn’t a nice-to-have. It’s your strategic foundation.
Organisations that lead with clear, compelling storytelling don’t just look good, they connect meaningfully, build trust, and gain a competitive edge.
Whether you're scaling, pivoting, or clarifying your position in a crowded market, your brand story is the piece that pulls it all together.
This is for executive teams, growing SMEs, and purpose-led organisations ready to invest in brand clarity and marketing strategy that drives real results.
$5,000 + hst
“Monica is a natural at figuring out what's worth putting energy towards and we always finish the sessions really inspired about our business and with practical steps for not only marketing but fostering the culture we love"
- David Dwyer, The Dangerous Kitchen, Takaka, New Zealand
Hello!!! I am Monica Hoffman, a Marketing Strategist and brand expert since 2002. I help time-poor, heart-led local businesses (and solopreneurs!) cut through the noise, create a brand they LOVE and do marketing that feels do-able, and actually works.
Over the past 20+ years, I’ve worked on everything from garage-born ideas to multi-million dollar national campaigns across New Zealand, Australia and Canada. Oh, and i’m a mum of 3 gorgeous girls!
I started in magazine publishing with titles like Vogue, New Scientist, and Donna Hay, before moving into top-tier agencies like Saatchi & Saatchi. I managed campaigns for brands like Yalumba Wines and Telecom, working across major above-the-line projects including TV, billboards, radio, print, and direct mail, with promos for prime-time shows like Dancing with the Stars. Along the way, I contributed to award-winning work, including winning a Cannes Bronze and the “Nothing Is Impossible” award at Saatchi & Saatchi.
I’ve worked across a multitude of industries including education, Insurance, telco’s, maternity and wellness, wine, maternity, entertainment and more.
Now my clients range from local physio clinics to kid focussed music schools, but what they all have in common is heart, purpose, and a desire to do things right.
I’ve hosted radio segments, managed wild creative deadlines, led big-brand, even worked as a fairy for kids birthday parties! I’ve always been in the thick of the work, helping teams bring ideas to life and making sure nothing gets lost in the chaos.
Between 2010-2020 I took a full 10-year break from agency life to be a stay-at-home mum to my three gorgeous girls, the most important job of all.
These days, I work part-time by choice. My kids come first, and I build my business around real life, just like my clients do.
Now, I bring all of that experience — creative, strategic, practical, and deeply human — to local, family focussed businesses who want real support without the overwhelm. No fluff. No cookie-cutter formulas. Just thoughtful strategy, practical tools, and a plan that makes sense for your business.
Also worth knowing? I drink two coffees a day (minimum), I love the beach and I once had a coffee with Baba fet!
I believe the best marketing isn’t about being fancy. It’s about being real, finding your unique storey, and connected to the people you serve. Oh and having some fun along the way!
i love to get you un-stuck
i love to get you un-stuck
“Monica is one of the most integral marketing partners I’ve worked with, always putting what the business needs first, ahead of everything else. I’ve come back to her for planning time and time again.
- Olivia Glauberzon, After9 Maternity Wear
We had just pivoted our business to a wholesale model and entered the world of trade shows and so the timing was key. Monica's process is very interactive with her clients (us) and she spends a great deal of time teasing out details. I still smile when I remember the eureka moment when she landed on the crux of what sets our product apart. She is a tremendous resource and will continue to be so as my business grows.
— Dale Egan, Chief Lantern Designer - Lantern Cozies
Working with Monica has been a breath of fresh air. She has helped me define my customer, overall brand and marketing goals, and identify areas to grow and focus on. She has has helped me to develop a new and interesting plan which will help me be consistent and help the business grow."
— EJ Walker, TipToe Music, GTA, Canada.
“Monica is a natural at figuring out what's worth putting energy towards and we always finish the sessions really inspired about our business and with practical steps for not only marketing but fostering the culture we love"
- David Dwyer, The Dangerous Kitchen, Takaka, New Zealand