Hello! I’m Monica.
If you’re after Marketing strategy that supports meaningful, sustainable growth - you’re in the right place.
For founders who value depth over noise.
I work with established service-based businesses who care deeply about their work, their people, and the communities they serve.
You’re ethically minded and values-led. You believe in human-centred marketing - not hype or shortcuts. Your work speaks for itself through long-term relationships, referrals, and real results. But your marketing doesn’t always reflect that depth. It can feel fragmented, reactive, or harder to sustain than it needs to be.
This work starts with understanding what’s really going on beneath the surface, then building a clear, realistic plan forward.
“You’ve helped us build a beautiful, cohesive look and feel across everything we do — and gone above and beyond with such care and dedication.”
— Gillian, The Rhythm Tree, Melbourne
Marketing shouldn’t be a headache!
Right now, it probably feels heavier than it needs to. Leads fall through the cracks, your messaging feels inconsistent and it happens in bursts instead of with intention.
You know your work is strong - but communicating that clearly and consistently feels harder than it should.
What you’re really looking for is clarity.
A way to bring structure, flow, and direction to your marketing so it supports your business instead of draining it.
That’s where we start — by slowing things down, looking at what’s really going on, and building a clearer way forward.
No more guesswork. Just marketing that works.
With over 15 years of experience in brand and marketing strategy, I simplify the noise and focus on what actually matters. My approach blends big-picture thinking with practical next steps, so you don’t just see the strategy - you can act on it with confidence.
I help you:
Spot the real gaps in your customer journey
Simplify your marketing so it finally feels doable
Talk about your work in a way that genuinely connects and converts
Help you gain clarity - without overwhelm
“Working with Monica has been a breath of fresh air… she’s helped me refine my brand and build a new plan for growth.” - E-J Walker, TipToe Music, GTA
“I’ve come back to Monica for planning time and time again — she always puts the business first and delivers strategy that actually generates ROI.” - Olivia Glauberzon, After9 Athleisurewear, Toronto.
My approach
I support established businesses at different stages of growth - from finding clarity to building long-term momentum.
We start by looking at the full picture: your business model, your marketing, your or your teams capacity, and what’s actually getting in the way of progress. From there, I help you identify what matters most right now - and what can wait.
It’s about making better decisions, focusing your effort, and creating marketing that supports how your business actually runs.
There’s no one-size-fits-all approach - Just big picture thinking broken into practical strategy, and support that helps you move forward with confidence.
We begin with a clarity conversation - a focused session to understand where you’re at and what will make the biggest difference next.
“Monica is a natural at figuring out what's worth putting energy towards and we always finish the sessions really inspired about our business and with practical steps for not only marketing but fostering the culture we love"
- David Dwyer, The Dangerous Kitchen, Takaka, New Zealand
Hi, I’m Monica!
I’ve spent over 15 years working across branding, marketing, and communications, from magazine publishing (Vogue, New Scientist, Donna Hay) to top-tier agencies like SAATCHI & SAATCHI. I’ve worked on everything from garage-born ideas to national campaigns across New Zealand, Australia, and Canada.
These days, I work with local and service-based businesses who care deeply about what they do and want their marketing to feel considered, not chaotic.
I’ve lived both sides of the work - fast-paced agency life and the season of raising three kids - and that experience shapes how I show up now. I believe good marketing should support real life, not compete with it.
My approach is simple: thoughtful strategy, big picture thinking with practical guidance, and clarity that actually helps you move forward. Just tailored stratgies that makes sense for your business.
Im a girl mum to three and survive on coffe, we love the beach, camping & I love FOOD.
What my clients say
“Monica is one of the most integral marketing partners I’ve worked with, always putting what the business needs first, ahead of everything else. I’ve come back to her for planning time and time again.
- Olivia Glauberzon, After9 Maternity Wear
Working with Monica has been a breath of fresh air. She has helped me define my customer, overall brand and marketing goals, and identify areas to grow and focus on. She has has helped me to develop a new and interesting plan which will help me be consistent and help the business grow."
— EJ Walker, TipToe Music, GTA, Canada.
“Monica is a natural at figuring out what's worth putting energy towards and we always finish the sessions really inspired about our business and with practical steps for not only marketing but fostering the culture we love"
- David Dwyer, The Dangerous Kitchen, Takaka, New Zealand
We had just pivoted our business to a wholesale model and entered the world of trade shows and so the timing was key. Monica's process is very interactive with her clients (us) and she spends a great deal of time teasing out details. I still smile when I remember the eureka moment when she landed on the crux of what sets our product apart. She is a tremendous resource and will continue to be so as my business grows.
— Dale Egan, Chief Lantern Designer - Lantern Cozies