Client Work
A selection of real-world client story examples
Retainer Client: March 2022 - present
The team: Monica Hoffman (marketing strategy & support), Dave Tatchell (brand design), Sam Abbasi (design)
The brief: Coming out of COVID, we needed families to return to in-person classes — and needed clear, consistent marketing, fresh ideas, and support with collaborations to help bring that to life
The work: Fractional Marketing Support.
Brand refinement - brand strategy & story
Branding - visuals
Ongoing marketing strategy
Brand & class messaging
Social media strategy
Promotional materials (posters, postcards)
Google Business Profile strategy & optimisation
Facebook Ads support
Google Ads
TipToe Cares strategy & branding
Founder support
Audits, copy, UX.
"Working with Monica has been a breath of fresh air. She has helped me define my customer, overall brand and marketing goals, and identify areas to grow and focus on. She has continually challenged me to re-think what I thought my brand stood for and has helped me to develop a new and interesting plan which will help me be consistent and help the business grow. I look forward to a continuing partnership",
EJ Walker, TipToe Music, GTA, Canada.
“I refreshed my website with a template, and it looked good visually, but didn't explain I was different from every other photographer. My messaging was so generic. Monica helped me nail my uniqueness, my ideal client and speak directly to her in my copy. She pointed me to others who helped with the web design work on my new copy. I went from hardly any inquiries to one of my busiest months with bookings” - Margot Daley
The client: Margot Daley Photography
The brief: Margot had just updated her website with new templates, but instead of a fresh start she hit a wall - her traffic dropped to zero and her leads had dried up. For the first time, she wasn’t getting inquiries, and her confidence was taking a hit.
The team: Monica Hoffman (marketing strategy), Sam Ambassi (brand design).
Work completed:
Brand workshop
Website audit
Brand design
Google Business Profile.
Results: Busiest months of leads after our work together, continue to feel confident in positioning & content creation.
The client: Clarkson Sports & Physiotherapy
The brief: An established physiotherapy clinic (including Chiro & RMT) in the heart of Clarkson, Mississauga.
Like many community-rooted businesses, their marketing had been managed in-house by the owners. They were doing a lot, but without a clear strategy guiding it.
They needed a focused marketing plan to make sure their time and budget were being used effectively.
Work completed:
Qualitative research (Interviewed 10 current patients) & all practitioners
Brand story workshop - to determine their core target, their positioning, vision and unique “story”
Website audit
Update of practitioner stories on website
Google Ads set up
Google Business Profile audit
Results:
Clear positioning and direction
More qualified leads through Google Ads
Stronger, more consistent marketing content (social, email, website)
Valuable insights from both patients and practitioners
Clear next steps to improve the overall patient experience
Words from The Rhythm Tree
From helping us refine our branding and values to transforming our socials into a vibrant, welcoming space—you’ve brought so much to the table. Before you came on board, our Instagram had just a handful of outdated posts, and now it’s a beautiful, engaging feed that truly reflects who we are and what we offer. It’s made such a difference in how we connect with families.
Most of all, thank you for being so real, so easy to work with, and just a genuinely lovely human. I’ve loved working with you and will absolutely miss having you as part of the team” - Gillian, Owner, The Rhythm Tree
Retainer Client: May 2024 - June 2025
The team: Monica Hoffman (marketing strategy & support), Sam Ambassi (designer), Dave Tatchell (brand design), Julia Spencer (brand Copy), Naty Montandon (Facebook Ads Specialist).
The brief: Gillian from The Rhythm Tree has been running her businesses for over 15 years and wanted to refine the brand and bring their social media to life so it better reflects who they are and connects with families
The work:
Brand refinement (story + values)
Visual evolution (logo + look & feel)
Social media strategy
Content creation + management
Promotional materials (posters, postcards)
15th birthday campaign support (ideas, assets, PR)
Google Business Profile optimisation
Facebook Ads support
Off-boarding and brief to internal team
Package: brand Strategy Story
The brief: David and Dorner Dwyer have owned the Dangerous Kitchen in Takaka, NZ for ten years. Motivation was feeling low following the Covid lockdowns. They had built something good, but it feels a bit messy behind the scenes. They wanted help to step back, get clear on what matters, and give us a plan we can actually follow - without losing who we are.
The work:
Brand Strategy Story
Marketing plan
Social Media strategy
"I'm doing the brand workshop with Monica and it's awesome. We've had our business for over a decade and I wish we had done it sooner, Monica is a natural at figuring out what's worth putting energy towards and we always finish the sessions really inspired about our business and with practical steps for not only marketing but fostering the culture we love" , David Dwyer, The Dangerous Kitchen Restaurant, New Zealand
The client: Kim Vargot Systems Strategist
The brief: Company re-brand & positioning. KIm was feeling a bit unclear and like most solopreneurs - second-guessing herself. She needed someone to help her figure this out and feel confident moving forward.
The work:
Brand strategy (via workshop)
Ideal customer clarity
Business naming
Designer brief
Founder support
Working with Monica was such a grounding experience. She is incredibly kind, patient, and genuinely invested in her clients. The brand story workshop helped me clearly identify my ideal customer, articulate my story, and even land on a business name that truly fits. I walked away feeling confident, supported, and excited about my brand in a way I hadn’t before.
Kim Vargo, Systems Strategist
Working with Monica Hoffman has been such a game-changer. I recently designed a website for one of my clients using the brand story Monica created for them, and it made the entire process incredibly easy, smooth, and streamlined. Having that level of clarity and direction on messaging meant I could skip all the back-and-forth and go straight into designing a website that actually felt aligned with the brand’s voice and personality.
I highly recommend her services — especially for anyone in the design or creative space. Honestly, every web designer should either be using her directly or referring their clients to her. It’s one of those investments that pays for itself in time saved, quality elevated, and client results improved. Monica is the real deal!
Stella, Wild Elle Collective (designer)
The client: Liams Mission
The brief: Deana came in with a powerful mission and big ideas, but needed clarity on how to translate that into marketing that worked. Together, we turned those ideas into a clear strategy, consistent campaigns, and messaging that connects with the right people — while making sure she felt supported every step of the way.
Work completed:
Sponsorship Strategy
Campaign ideas + direction
Messaging
Proposal support
Founder support
Working with Monica Hoffman has been one of the best decisions for Liam’s Mission. She isn’t just a marketing strategist—she’s a true partner who shows up with heart, vision, and consistency. Monica has this incredible ability to take our big ideas and turn them into clear strategies that actually work, making sure our message always connects with the right people.
What stands out the most is how supported I feel. Monica is always there—whether it’s brainstorming creative campaigns, refining proposals, or simply being a steady voice of encouragement. She makes me feel like I’m never doing this alone, and that level of care and commitment is priceless.
Because of her guidance, our campaigns don’t just look good—they create real impact. Monica truly understands our mission and amplifies it in ways I never thought possible. She’s reliable, professional, and deeply invested in seeing us succeed. I couldn’t imagine navigating this journey without her support.
Deana Wilson, Liams Mission
My work experience in a snapshot
Industries and brands I’ve worked with over my career : Telecoms (NZ Telecom, Xtra Broadband, Launch of 3G), Television (TVNZ) Disney (Ugly Betty, Grey’s anatomy, Dancing With The Starts, Shortland Street), Venice Biennale, Magazine (Vogue, New Scientist, Dazed & Confused, Better Homes & Gardens, Donna Hay), Newspaper, Mechanic franchise, Yalumba Wine, Bendon Underwear, Insurance - health, Insurance - Home & Car, Education, Coopers DIY Beer, Pam’s brand (No name supermarket)
Work Experience: 11+ years in Advertising & Marketing: Gordon & Gotch Magazine Distributor, SAATCHI & SAATCHI NZ, KWP Advertising.
Hands on experience with: Television campaigns, Print campaigns, radio, Direct marketing, Digital, Social Media.
4 years Owner of Monica Hoffman Marketing: Health Clinics, Commercial Cleaning, Ethical E-Commerce brands, Music Together®, Tutors, Wellness coach, Systems Strategist, Photographers, Local Cafes/ restaurants, Realtors.
Awards won: SAATCHI & SAATCHI - Annual Nothing is Impossible award, CAANES LIONS BRONZE.