Hi, I’m Monica, a brand marketing strategist with 15 years of experience. I help founders get the most impact out of their marketing.
I work with small business owners who are ready for more consistent, intentional growth.
Together, we audit and optimize your customer journey and brand touchpoints - so your marketing finally starts to work as hard as you do. As your CMIYP (chief marketer in your pocket), I help turn big-picture thinking into practical next steps.
Who I Work With
I’m based in Milton, Ontario although my clients are worldwide! I love working with local businesses and entrepreneurs who care about making a BIG difference to the people they serve.
My clients pour their hearts into what they do. They’re big-hearted, and invested in doing things the right way. Whether it’s a music class, yoga studio, health clinic, school, product, sustainable grocery store, or family-run farm, they all have one thing in common: they care about the people they serve and the world we live in.
If you believe in showing up with integrity, human connection and making marketing feel more human - and you’re sick of your marketing not working - i’d l
So much time taken, so little return.
You’re double guessing every marketing move …….
Randomly posting on social media (or resisting!).
You send emails, but have no real strategy,
You’ve thrown some money at ads which was a big fat waste of time.
You are spinning in circles and just want clarity, focus, and support that actually fits your business - and your life.
No more guesswork.
If marketing has felt like a guessing game, you’re not alone. My clients come to me tired of wasting time, unsure what to focus on, and frustrated by advice that doesn’t fit real-world businesses.
I’ll help you bridge the gap between lead generation and conversion - by designing marketing strategies that nurture trust, clarity, and commitment.
I draw on 15+ years of experience in brand and marketing strategy to simplify the noise and identify what actually matters. My approach combines big-picture thinking with practical next steps, so you not only see the strategy - you can act on it.
I’ll help you strengthen the middle of their marketing - the nurturing layer that turns awareness into loyalty, and interest into sales.
Why clients choose me:
– I spots the real gaps in a customer journey - not just the symptoms.
– I simplify marketing so it finally feels doable.
– I help you talk about your work in a way that connects and converts.
– I’ll bring clarity, empathy, and accountability — not overwhelm.
“Monica takes the time to ask the questions that really matter and meticulously lays out a plan for success.”
— Frank Fuda, Assured Building Maintenance, GTA
“Working with Monica has been a breath of fresh air… she’s helped me refine my brand and build a new plan for growth.”
— E-J Walker, TipToe Music, GTA
“You’ve helped us build a beautiful, cohesive look and feel across everything we do — and gone above and beyond with such care and dedication.”
— Gillian, The Rhythm Tree, Melbourne
“I’ve come back to Monica for planning time and time again — she always puts the business first and delivers strategy that actually generates ROI.”
— Olivia Glauberzon, After9 Athleisurewear, Toronto.
How to work with me
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Marketing signal check
10 day project
$2,800 +hst
Details coming
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Nurture Gap Audit
6 week Project
$5,500+hst
Details coming soon.
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Growth Story + Journey Blueprint
12 week timeline
$11,500+hst
Details coming
“Monica is a natural at figuring out what's worth putting energy towards and we always finish the sessions really inspired about our business and with practical steps for not only marketing but fostering the culture we love"
- David Dwyer, The Dangerous Kitchen, Takaka, New Zealand
Hello!!! I am Monica Hoffman, a Marketing Strategist and brand expert since 2002. I help time-poor, heart-led local businesses (and solopreneurs!) cut through the noise, create a brand they LOVE and do marketing that feels do-able, and actually works.
Over the past 20+ years, I’ve worked on everything from garage-born ideas to multi-million dollar national campaigns across New Zealand, Australia and Canada. Oh, and i’m a mum of 3 gorgeous girls!
I started in magazine publishing with titles like Vogue, New Scientist, and Donna Hay, before moving into top-tier agencies like Saatchi & Saatchi. I managed campaigns for brands like Yalumba Wines and Telecom, working across major above-the-line projects including TV, billboards, radio, print, and direct mail, with promos for prime-time shows like Dancing with the Stars. Along the way, I contributed to award-winning work, including winning a Cannes Bronze and the “Nothing Is Impossible” award at Saatchi & Saatchi.
I’ve worked across a multitude of industries including education, Insurance, telco’s, maternity and wellness, wine, maternity, entertainment and more.
Now my clients range from local physio clinics to kid focussed music schools, but what they all have in common is heart, purpose, and a desire to do things right.
I’ve hosted radio segments, managed wild creative deadlines, led big-brand, even worked as a fairy for kids birthday parties! I’ve always been in the thick of the work, helping teams bring ideas to life and making sure nothing gets lost in the chaos.
Between 2010-2020 I took a full 10-year break from agency life to be a stay-at-home mum to my three gorgeous girls, the most important job of all.
These days, I work part-time by choice. My kids come first, and I build my business around real life, just like my clients do.
Now, I bring all of that experience — creative, strategic, practical, and deeply human — to local, family focussed businesses who want real support without the overwhelm. No fluff. No cookie-cutter formulas. Just thoughtful strategy, practical tools, and a plan that makes sense for your business.
Also worth knowing? I drink two coffees a day (minimum), I love the beach and I once had a coffee with Baba fet!
I believe the best marketing isn’t about being fancy. It’s about being real, finding your unique storey, and connected to the people you serve. Oh and having some fun along the way!
i love to get you un-stuck
i love to get you un-stuck
“Monica is one of the most integral marketing partners I’ve worked with, always putting what the business needs first, ahead of everything else. I’ve come back to her for planning time and time again.
- Olivia Glauberzon, After9 Maternity Wear
We had just pivoted our business to a wholesale model and entered the world of trade shows and so the timing was key. Monica's process is very interactive with her clients (us) and she spends a great deal of time teasing out details. I still smile when I remember the eureka moment when she landed on the crux of what sets our product apart. She is a tremendous resource and will continue to be so as my business grows.
— Dale Egan, Chief Lantern Designer - Lantern Cozies
Working with Monica has been a breath of fresh air. She has helped me define my customer, overall brand and marketing goals, and identify areas to grow and focus on. She has has helped me to develop a new and interesting plan which will help me be consistent and help the business grow."
— EJ Walker, TipToe Music, GTA, Canada.
“Monica is a natural at figuring out what's worth putting energy towards and we always finish the sessions really inspired about our business and with practical steps for not only marketing but fostering the culture we love"
- David Dwyer, The Dangerous Kitchen, Takaka, New Zealand